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Old 06-15-2009, 06:09 AM   #65
PRW
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Quote:
Originally Posted by EmmEff
Garmin is catering to the lowest common denominator- the non-tech savvy auto GPS user. I would guess that they sell several magnitudes more Nuvi 200s than they do GPSMAPs and chartplotters. They follow the money...
Right - but that lowest common denominator class of users will not provide bread and butter to Garmin for much longer, as that lowest common denominator of features/functionality will be included in virtually every new phone device and/or every new car that gets released from here on. Soccer moms won't want/need nuvis for long, once they learn how to use that basic GPS functionality on their phones.

Point being: IMO, Garmin's future as a GPS device producer MUST re-think this "mass-market" strategy - raise the bar and cater to more specialized users - or they will die...
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