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Old 06-15-2009, 10:29 AM   #70
PRW
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Joined: Mar 2003
Location: Chicago
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Quote:
Originally Posted by MotoJim
Well it is a Marine product. They just steal functionality from the automotive division.
That's correct Jim. But unlike the nice execution of that strategy with the 478, they didn't steal enough automotive functionality with the 640 - which they so easily could have done. If they had, it would have offered a nice migration path to their new platform for users like us (stickier users, btw, with a higher willingness-to-pay) AND would have enabled both existing and new customers to justify the $1,200 price tag.

I am completely baffled as to what minute niche of the market the 640 is aiming to capture and what the size of that market segment is.
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