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Old 06-15-2009, 10:29 AM   #70
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Joined: Mar 2003
Location: Chicago
Oddometer: 1,098
Originally Posted by MotoJim
Well it is a Marine product. They just steal functionality from the automotive division.
That's correct Jim. But unlike the nice execution of that strategy with the 478, they didn't steal enough automotive functionality with the 640 - which they so easily could have done. If they had, it would have offered a nice migration path to their new platform for users like us (stickier users, btw, with a higher willingness-to-pay) AND would have enabled both existing and new customers to justify the $1,200 price tag.

I am completely baffled as to what minute niche of the market the 640 is aiming to capture and what the size of that market segment is.
When Im riding my motorcycle, Im glad to be alive and when I stop riding my motorcycle, Im glad to be alive. -Neil Peart

2008 R1200GS (Slate Gray Metallic Matt)
2003 R1150GS (Night Black)
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