If this bike comes to market, it'll be interesting to see how they market it, which will be critical in its success. Launching a brand new brand from scratch will take time to build up the name recognition, a reputation, a dealer network, and they may not last long enough to accomplish it. If they team up with BRP/Can-Am, or Polaris/Victory, they have an instant dealership network and they won't really be competing with what Victory has to offer.
One thing I had previously read is that the engine will not require valve adjustments which is great.. pushrods and all. .