Excellent Job Honda! Whereas a 250 will rarely appeal to a man-sized man or someone who doesn't live in or near a metropolitan area, there's a hell of a lot of un-manly sized women and/or smaller dudes out there who this bike will definitely appeal to. A bit more tasteful and less adolescent than the Ninjette (lighter, too!) and way cooler than any other bike that's not a supersport.
Additionally, a 250 makes a great city bike--one could save enough per month on parking and parking tickets in SF or NY to be able to afford a sub $5k bike.