Originally Posted by CopaMundial
Why would they go to all that trouble when they're not even in the business of selling bikes?
Culture... they're selling the culture, or the lifestyle if you will.
The main reason their demographic is so narrow is exactly due to that narrow view of what riding a Harley 'is about'.
They don't want to roll the dice on the lifestyle branding by reaching for new riders because they're afraid it will alienate their core customers... who will then all go out and promptly buy Moto Guzzi's and little China bikes.
Well said. In an interview w/Erik Buell in one of the 2010 issues of Cycle World. Buell states that many if not all of his proposed bikes were nixed by Harley. He even tried to come out w/a 650 sized DS or dirt machine (can't remember one or both) and that was nixed. He saw a need of a more reliable/robust moto-x machine and designed one for that market. Shocker - Harley said no to that. Rumor is Buell will be teaming up w/Can Am.