In Australia, the Ohlins-version Ducati Multistrada 1200 is $29K RRP, the BMW R1200 RT about $30K if memory serves.
If the base Motus came in around those figures, I would certainly be looking at it if considering one of those models. If $25K, it would be very attractive.
I am partial to Ohlins kit and carbon fibre finishes, so if the R model were $30K that would be a strong draw also. At $35K it would be priced against the BMW 6. A lot of money for a motorbike, but the compensation would be the hope of low running costs over big distances.
This is all very hypothetical tho, at this point. I am assuming brilliant ride and handling, great comfort, remarkable grunt, class-leading fuel economy, rock-solid reliability and delightful character. A lot to deliver, and history suggests not very likely. I wish them luck, tho.