Yes, they are in business to make money, so I too am concerned about price as it relates to my ability to possibly buy one in the future. I did get a chance to sit on the bike and talk to the guys in Daytona this year and they told me then that they expected it to be priced in the Ducati/BMW range whatever that means. If this bike costs about the same as the Multisrada or an RT then I can see myself owning one at some point. If it is significantly more expensive then I probably won't be able to do it.
I am also hopeful Erik Buell Racing comes out with a sport touring bike at some point before I am in the market again. I love my XB12XT, but I'd also love a bike similar to what I have with the Rotax motor in it.
Fortunately for me, my current bike has a lot of life left in it and I am very happy with it, so I can patiently wait and see what comes.