Yup, my local KTM dealer is showing an MSRP of $9500 for it. That's $3000 more than the WR250R, but the "waah its just a heavy 250!" crowd will get their horsepower and lower weight and admittedly a better suspension from the factory. Hell, its only $200 less than the 500EXC and is $300 more than the 400. Will KTM sell them? Maybe, and if they do it might be the only hope we have of seeing a larger displacement WRR.
Not that it matters, as the WR250R and X appear to be gone from Yamaha's lineup in 2012. Maybe they're holding off for a year to bring a new model in 2013?