Originally Posted by DrunkWombat
BMW knows that, despite the hairy chest beating on forums like this, that most of the miles that GSs do is road miles. They are used as very comfy road bikes with good real road performance. They are used a lot less on dirt than people admit.
The Multistrada challenges that market, so BMW wants to up the ante. GSs are an aspirational bike, sold on the dream of crossing deserts and mountains and shit.
The other player that needs to be given consideration is Triumph, they clearly have their sights on BMW. First the Tiger 800XC and soon the Tiger Explorer. Take a look: