I have to agree, it didn't appear all that bright. But I do like the sensor that allows it to blink when slowing down, even if you aren't using the brake. I wonder if you can purchase the sensor separately and wire it up to some brighter bulbs.
OMG, if I had to watch that pitchman one more time, I would have to shoot myself. I'll bet he was beat up a lot in school. As bad as Vince the Sham Wow guy is, this guy has him beat by a mile.