Funny thread.... I am following Hubert' 10 years around the world, now on a Ural (after a BMW) and in his last report he compared his Ural with previous bikes he used... And still rides a Ural!!
The easiness he just changes his gearbox, broke it again and replaced everything again is amazing in this world of modern marvels un-fixable by the side of the road!!
I am guilty of having bought one last year, mainly to do dirt/fire roads and camping during weekends... I could not see myself/wife/dogs on a KLR and other NEW options were a lot more expensive!!! Add to this,IMHO, that Urals are the only new bikes made from the start for a sidecar and the choice get even smaller (I am not crazy about the idea of non natural "mariage" with new subframes/fork change etc).
The fact that Ural are so cool is a, big, added bonus!!