Grew up in Boulder and it was and continues to be land of the douche in an AUDI. Why?
Parents paying outrageous out of state tuition to a marginally decent school because their idiot kid could not get into a better one but parents wanted to get them as far away as they could pay for and kid wanted to go to THE "party school". So, they need a "four wheel drive" car that is not for old people (BMW) and shows you clearly have more money than a Subaru owner = buy them a brand new A4, A6, S4, S8.
Then they go around racing everything with an engine and crashing when it snows. Just because you can drive fast on ice does not mean you can stop fast. Then daddy buys you a new one anyway.