It's under the radar but the vids of the top riders are popping up on forums all over the place & riders watching realise it is something they can actually try. I mean, look at the success of this thread, there must be at least 10 contributors
Getting over the fear of dropping the bike is a weird one. Most folk I know will quite happily cane their bike on a Sunday afternoon, looking for that bit of road where they can really let rip & be an "alien" for a moment unleashing all those glorious horse powers with no thought of the consequences.
When it comes to doing a u-turn in a car park at walking pace they shit themselves.