View Single Post
Old 09-26-2012, 05:01 PM   #5059
Gas Hog
Two Wheel Fanatic
 
Gas Hog's Avatar
 
Joined: Dec 2008
Location: 7,000ft CO
Oddometer: 913
Quote:
Originally Posted by overlandr View Post
http://www.calibre11.com/interview-jack-heuer/

Interesting stuff re F1 driver Jo Siffert wholesaling Heuers to the F1 crowd in the '60s, blood group/name engravings etc.



"JH: Well the Autavia non-automatic was a watch that the automotive world liked- Jochen Rindt had one- it was the one thing that people in the automotive world liked to carry. And so therefore this one [The Chronomatic Autavia] we made both in white and black, as you know, and so because it was called Autavia, we said to Jo [Siffert] that this is the one that you should wear most of the time, so that was the idea.

Jo as you may know from his background, he was a very poor guy and he was a born ”wheeler and dealer” and he would always have a collection of watches, and he would place them with all of his friends on the circuit, between wholesale and retail [prices], and we didn’t mind of course because it was in public and so actually the Formula 1 circuit, if you looked around, they all wore a Heuer Chronograph…."
Oh my..those are nice!
Gary
Gas Hog is offline   Reply With Quote