OK...so I've seen it in real life yesterday on Intermot.
It does not look that bad. Kinda bearable if you do not look at 3/4 view. Rear strongly resembles BMWs GSes somehow closer to 800 GS.
Front strongly resembles multistrada with Diavel headlight.
Luggage they show on photos WILL make it very ugly. Without it - MUCH better.
They used totally usual DL1000 motor and arrangement in it. Perhaps because it is concept.
Oil rad still hangs low-low, everything still quite exposed. Spacers, rear brake holder - all machined as one-off, you can see it - unpainted alloy with signs of machining.
Cockpit...that's where it gets ugly. It is large dull flat piece of plastic with clocks stuck in the middle surrounded by loads of empty plastic surface. I hope they will do something about it, as it looks kinda...like real cheap car door panel.
Rest - to be tested when available.
I hope it will be all you looking for guys! Best of luck. No sarcasm.