What is this company, a refiner, oil specfic, or just a label? What is ment by "holds up well" indicating that other oil fails, in what way? Sounds like a come on. Few people can out engineer large corp. like Shell Oil- Rotella is damn good. Have not heard of many users say rotella did not "hold up"
I get a little upset at the so called experts making unsupported claims about a product. Let us view the results of the oil tests ran by independent lab.
Smoke and mirrors.
2002 BMW K1200LT
2003 Indian RoadMaster Chief
2008 Can Am Spyder(s) two times
2009 Moto Guzzi Stelvio
2007 Moto Guzzi Norge