Killing off Buell was a huge mistake, especially since once they starting ditching the Sportster motor the bikes got much more refined and started to have wider appeal. The brand was doomed for failure from the beginning by marketing through the HD dealer network. Basically HD determined that it was easier to force-feed the HD dealers Buell inventory when the HD market was blowing and going than trying to setup actual Buell dealers and build the brand. Once the bikes leave the factory they really cease to be the manufacturer's problem, until the point when the dealers are loaded up and refuse to continue playing the game. Once Harley dealers could get virtually all the HD inventory they needed, and then some, HD could no longer play the "if you want this, you have to take this" game with Buell, and the rest is history.
'11 Ducati Multistrada 1200S Sport "Stormtrooper II"
'09 BMW HP2 Sport
'98 Ducati 900SS Final Edition "The old whore"
'93 Ducati 900SS "Slightly older whore"
"Gentlemen. You can't fight in here. This is the War Room!"