Originally Posted by Lobby
I've often wondered whether the automakers just don't care about the small, efficient truck market segment, or whether the market has decided Americans just won't buy them.
I think as long as Tacomas are flying off the lots (and they appear to be just about everywhere I've lived in the past 10 years) manufacturers have very little incentive to make changes. I believe it's the best selling "small" truck on the market in the US. Drive a GM lot and you might see 100 Sierras and 5 Colorados (or whatever they call them). Ford seemed the same way when they offered the Ranger.
So maybe it's both the manufacturers, and the consumers that are responsible for the small truck market...