He's a salesman. Maybe a little more hardcore than most, but still a salesman.
His job is to convince you his product is superior to all the rest, and get you to buy it.
Well, sounds like he turned you off, so he needs to adjust his spiel a little when it comes to Americans. Probably works just fine for the natives.
Truth is not an issue, sales are.
Oh I used to be disgusted, but now I try to be amused-E.Costello
'01 Kawasaki W650, '05 Yamaha XT225