My local RE dealer has a new 2011 base model on sale for $5000. http://phoenix.craigslist.org/evl/mcd/3390170004.html
It got my attention so I checked it out. Turns out it was almost $7000 OTD. If the price had been reasonable, I might have actually bought it. But this is also a BMW/Vespa dealer, so I guess the additional dealer markup is just part of the deal for them. They are one of those "boutique" dealers who sell more clothes than anything else.
2002 Vulcan 750, 2001 XT225
2008 Vino 125, 2009 Genuine Stella
2012 Zuma 125, 1980 Puch Newport moped