My local RE dealer has a new 2011 base model on sale for $5000. http://phoenix.craigslist.org/evl/mcd/3390170004.html
It got my attention so I checked it out. Turns out it was almost $7000 OTD. If the price had been reasonable, I might have actually bought it. But this is also a BMW/Vespa dealer, so I guess the additional dealer markup is just part of the deal for them. They are one of those "boutique" dealers who sell more clothes than anything else.