All of these suggestions above are just gonna result in a cracked rim. If it's tubeless, then you might end up making things worse. To bend it back properly, you need a vise and a torch, not a hammer, wood, or a c-clamp.
Honestly, from your pic, it doesn't look bad. The bead might be sealing just fine. If it is tubeless and you don't want a rapid decompression during a R-hand curve (aka crash), I'd advise putting a tube in there.
Day gives way to night on the store front mannequins. The audience with Mona Lisa grins.
Moonlight builds emotion as the players scuttle in. Pull the curtain back and let the show begin.
Lunar mischief under low light discipline. Here the tiny monsters hunt the harlequins.