I'm trying to take your logo seriously, and not see the word "shit".
In all fairness, I'm sure you're good at what you do. I would contend, however, that heat treatment in thin sections like knives is vastly different than the industrial dimensions you're working with. While the chemistry may be the same, the dynamics of heating and cooling times in a knife cross-section, where the surface area:volume ratio is much different than the structural-looking examples on your website.
We've got a few professional metallurgists in our midst, and a wealth of practical experience heat treating knives. I'm quite comfortable with what I know and my current process, thanks.