Originally Posted by Xeraux
Three brands that, in my mind, haven't benefited from a move like this, The North Face...
Not to quibble... but I'm going to. TNF would be a faint memory if not for acquisition by and investments from venture capital groups that infused the 'brand' with cash while concentrating the efforts of management to deliver a viable long-term strategy.
Good products are one thing - but a 'parent' company can often help weather the ups and downs internally without interrupting the overall development & production of the brand. Sure Polaris is going to need their cut, but they bought into what they feel (and others may or may not agree with) is a sound brand and product line. Doubtful they will junk up a newly acquired income stream. Keeping the CEO is step 1... and they did. If they had other plans... they would have scrapped the whole operation right away and re-sold it bit by bit, squeezing every drop of cash out of it right away.
I don't see how a parent company or a new ownership structure would affect ones consideration of Klim gear. In my opinion, it should serve to strengthen it.