I have a F8R and so far I love it. For me it was a choice between the F8R, Triumph Street Triple, Ducati Monster 796, and the Aprilia Shiver 750.
The Ducati and Aprilia were knocked out of the running for me mainly because the only dealer within 150 miles of me is a complete a$$hole, and has no idea what he is talking about 90% of the time, and doesn't even acknowledge your presence at his dealership if you don't walk in flashing cash everywhere.
For me, after riding all of the bikes I was looking at, the choice was clear. They all put a smile on my face, but only with F8R was it still there when I got off, lol.
Like previously stated in this thread though, YMMV, he should find dealers that will let him test ride all of the bikes he is considering, and go with what he feels is right for him.