It's dangerous out there. I want the odds as much in my favorite as possible. Wearing hi-viz jackets is one to help. My summer riding jacket is hi-viz; my winter jacket is not, but when it gets replaced, it will be be with a hi-viz. A disadvantage of hi-viz is that they show dirt and grime.
I have also switched to wearing a white helmet -- it helps also.
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2015 BMW R1200RT, 2016 BMW S1000XR