Originally Posted by MariusD
Advertising is expensive, so companies don't do it unless:
1) They want to assure a successful launch of a new product
2) There is excess inventory building up that needs to be cleared.
So what does that tell us about the tenere? The market was probably hungry for a bike the the tenere, so it sold well during it's iniital launch and probably inventories have not gotten anywhere near the levels where "extra encouragement" is needed to move them. Companies don't waste money when they don't have to, and the fact that they are moving these bikes without flashy adds is nothing but good news in my book!
And what does that say about the bmw then? I'm not going to comment.
OK, let's see...
- Ford's # 1 selling vehicle in the USA is their F-150 truck (in fact, it's the best selling vehicle in the country, period), and they spend a ton advertising it.
- GM's # 1 selling vehicle in the USA is their Chevy Silverado truck, and it has the highest advertising dollar percentage of all their vehicles
- Toyota's # 1 selling vehicle in the USA is their Camry, and what do they spend the most money advertising? Why, their Camry.
- Jeep's # 1 selling vehicle is the Grand Cherokee, and what do they spend their money advertising the most?
- Honda's # 1 selling car in the USA is their Accord, and it gets the majority of their advertising dollar spent.
- Honda's # 1 selling motorcycle in the USA is their Gold Wing, and they advertise it heavily.
- BMW's #1 selling car worldwide is their 3-series, and guess what?
- BMW's # 1 selling motorcycle worldwide is their big G/S, and it gets the majority of their advertising budget...
- Apple's # 1 selling product is the iPhone, and what do they advertise the most?
I could go on, but can you see a pattern here?
And my local Yamaha dealer has had a nice, brand new 2012 Yamaha Super Tenere sitting on his floor for 9 months, heavily discounted.