Originally Posted by MariusD
You're not comparing apples to apples.
Advertising does come into play when you have a high volume product in a very highly competetive undustry (fast food, beer, banking, autos). But that doesn't apply to a market like the adv bikes.
It's possible that bmw produces many more bikes than yamaha in this class, so they have to make sure they move them all in a timely fashion, thus they advertise.
My point wasn't that if a product is being advertised it isn't a best seller. I'm just impressed that the tenere has not NEEDED advertising so far to be successful.
Now imagine what Yamaha could do if they really advertised, maybe the Tenere would become the new adventure bike for someone looking to do a round the world trip or a trip to Alaska ;)
Sent from my Samsung Galaxy II