Originally Posted by Smithy
The videos of John's work are about as good as the work itself. Nothing terribly special about the damascus, it's well-executed and clean, but damn that video makes it look sexy. Pulls out all the romantic stops to the craft.
To my knowledge, they've never been a high-volume shop, though, so why all the advertising effort if they're not putting out any quantity has confused me. He's never answered that question on the Bladesmith Forum either.
More demand for higher prices and to create a buzz about his brand? Sames as all advertisement I'd guess.
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