A generation ago, Honda, Yamaha, Suzuki, and Kawasaki flooded the U.S. with cheap, reliable, easy to service, practical motorcycles, which performed close enough or better than their higher dollar Euro counterparts.
In 2010, Ducati introduced the $20K Multistrada. Look at it's electronics, hp, suspension travel, and weight. Since then the Japanese have had 3 years to introduce their copy. But nothing from them compares. Anywhere, not just in the U.S.
The U.S. market demanded sport bikes and cruisers from Japan. Japan still has not recovered.