Originally Posted by Vbird
I think it's called advertising.
Great. If you really want your advertising to work and have a dog centric customer base, you might consider not reminding said customers of dead and dying pets. It's like Harley having a commercial where they show a horrific motorcycle crash and say "look how well our leather jacket held up. Aside from his head being caved in, the corpse looks perfect!" In other words, the intended message gets lost in a negative tangent.