As far as building a name, the bike is mostly built from existing high end suppliers, so in part the name recognition is already there. I'm guessing Katech, who built the engine, took care of a lot of R&D costs as they seem to be selling the motor independent of Motus, in different forms. No matter what happens with the bike, those engines will sell and cover R&D cost, small boats, dune buggys, even kit cars. The 2.4 ltr at 350 HP would be a monster in a small car, I can just imagine that bolted into my little BMW 318 hatchback.... or fitted into a old fiero....
2011 Sprint GT, 2008 Kawasaki KLR650, 1981 Honda CB750F, 1957 BSA Bantam D3 restoration project, Past bikes -1986 Honda Shadow VT1100C, 1998 Honda Shadow Aero VT1100C3, 2006 Yamaha FZ6, 2006 Kawasaki ZX-14,1980 Yamaha XT500