I dont think of myself as a brand snob.
My latest bike is a KTM and its hard not to love those for enduro riding (i know its not street riding).
The only brand I have issue with is Honda. Unless I got the deal of the century I dont ever think I will own one. And even then Id probably just flip it. Im not even sure why I dont like them, I have no rational reason. Yet they just rub me the wrong way.