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Old 02-01-2013, 10:37 AM   #1777
Brodovitch
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Joined: Nov 2010
Location: Athens, Greece
Oddometer: 3,171
The plot thickens:

Interview with Peirer

Nieuwsmotor: Why Husqvarna when, with Husaberg, you already have a similar marque?

Stefan Pierer: “We think that with Husqvarna, there’s a specific niche to tackle. With this brand, we want to focus on competing with Yamaha, Suzuki and Kawasaki. We’d like to move the brand to selling 10,000 units per year, then continue watching. For that, Husqvarna needs to go back to it’s roots, it’s strayed too far.”

“The brand has a wonderful history, but a completely wrong model lineup and is on completely the wrong track. The dealer network was not ready to sell two-cylinder street models.”

“We will work with Husqvarna to go back to its origins. We’ll soon be back in motocross and then in supermoto, both sports in which Husqvarna previously dominated. Within the next year, we will make an appropriate motorcycle developed with the specifications and character Husqvarna needs.”


So at first I thought that Peirer would leave KTM and resurrect Husky, seems that was wrong and KTM are indeed buying the Swedish brand. Did I hear someone say homogenization of offroad bikes?
Bummer.

And of course that leaves SpeedBrain out in the cold, it sounds like Peirer wants Husky to focus on MX and supermoto
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