The project is called Icon 1000, the bike is called the Quartermaster. It is an apocalypse themed series of bikes they are building, just one of which is the Ural. This was in Beasts a few months ago. Ural worked closely with Icon on the project.
Sit Stay Ride: The Story of America's Sidecar Dogs
More info at www.sidecardogs.com
Clinging to sanity, one motorcycle at a time.