Those new ones look bad ass...
I received my LR4 Floods and they are very nice! I may do a dimmer but since I ride this bike mostly off-road (during daylight) it's not a big issue. I want them on with the key so they're tied into the small running light over the headlight, that tells you how little power they draw. My buddy has the other brand and I can see no difference in quality or output, and I didn't have to pay extra for heavy-duty brackets. If they prove durable and there's good customer service down the road, than these are winners!
In terms of brightness: When I did my nighttime adjustment, these are so bright it's almost hard to tell if my bike headlight is on or off....and my TE's headlight is a decent, modern, 55/60w light. If I get caught on the trail after dark, I'm in good shape now.
Here's a big reason I want plenty of light on the front of my bike (from my CO-UT trip last Sept)... http://www.advrider.com/forums/showp...1&postcount=16