They were as big as they could go on displacement. It was the first 1200 twin in BMW's line up. To be competitive in the US market where displacement is a huge selling point they would have had to price the bike much lower or make it have more displacement and horsepower. It would have to sell for the same if not lower than a 1200 Sportster. IIRC it was priced like a Softail. They were smart to pull it when they did.
This is SPARTA!