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Old 04-16-2015, 11:00 AM   #1
Sparrowhawk OP
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Cry Buell closes its doors.

Yesterday's Milwaukee Sentinal

Erik Buell Racing, an East Troy motorcycle manufacturer that was the successor to a company once owned by Harley-Davidson Inc., has ceased operations.

The sudden move, announced Wednesday, leaves 126 employees out of work. The company has more than $20 million in outstanding liabilities, according to its attorney, and is seeking court protection from creditors.
Erik Buell Racing is the sequel to Buell Motorcycle Co., which was owned by Harley-Davidson for more than a decade before Harley dropped the brand in 2009. .....
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Old 04-16-2015, 11:09 AM   #2
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Sorry to hear this.
I just wonder, now that with all the light-weight, high horsepower, and now all the electronic controls as well, just how big the super sport motorcycle market is? It's a lot of rapidly changing technology with a price ceiling up(meaning supersport bike buyers are going to pay Lambo prices). Can any small volume manufacturer survive in that segment?
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Old 04-16-2015, 11:12 AM   #3
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Can any small volume manufacturer survive in that segment?

Aparently not...
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Old 04-16-2015, 12:02 PM   #4
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Didn't Buell have a deal with some big bike mfg. in India to develope new bikes for them? They showed some odd looking diesel powered scooter that doubled as a power generator a while back.
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Old 04-16-2015, 12:33 PM   #5
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My sources tell me that Erik is going back to Harley to design their next great superbike in time for MotoGP 2016.
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Old 04-16-2015, 12:52 PM   #6
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Originally Posted by Oldenuftaknowbetter View Post
Didn't Buell have a deal with some big bike mfg. in India to develope new bikes for them? They showed some odd looking diesel powered scooter that doubled as a power generator a while back.
Hero, from India.

Apparently Hero pulled its money out of EBR which precipitated the closure.
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Old 04-16-2015, 02:37 PM   #7
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My sources tell me that Erik is going back to Harley to design their next great superbike in time for MotoGP 2016.
I hope your sources are right about this...
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Old 04-16-2015, 03:00 PM   #8
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I hope your sources are right about this...
Better check your sarcasm meter, I think it's busted...

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Old 04-16-2015, 04:35 PM   #9
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Which only goes to prove that you can neither make a silk purse out of a pig's ear…… nor a sports bike out of a Harley.
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Old 04-16-2015, 04:45 PM   #10
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That's bad news, really liked the design and the sound
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Old 04-16-2015, 05:52 PM   #11
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"Which only goes to prove that you can neither make a silk purse out of a pig's ear…… nor a sports bike out of a Harley."

No. But your statement does prove you don't know the first thing about EBR and their motorcycle. Hint, EBR 1190 has zero parts in common with any Harley Davidson. Erik Buell once worked for HD so there is that.
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Old 04-16-2015, 10:30 PM   #12
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Buell closing

Jebus not again. That sucks.
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Old 04-17-2015, 04:44 AM   #13
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It is not like he made a modern Britten.

Some of his things, like the single front disk, were really deficits.

His bikes were not close to winning.

Rod
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Old 04-17-2015, 05:43 AM   #14
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The EBR 1190 was ugly. It's a safe bet that they had a ton of money riding on that bike. I haven't met anyone that didn't classify it's "fugliness", somewhere in the same category as Kawasaki's new sportbikes. The nose and the weird exhaust killed it.

Looks matter. After the 916/996/998, the Ducati 999, 1098, 1198, were greeted with the same EBR-like "meh". I fell out of my chair at the airport when I first saw a pic of the Panigale.
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Old 04-17-2015, 07:09 AM   #15
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The Panigale is as ugly as the industrial suburb it's named after.

The EBR didn't sell because of that.
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