The Versys is quite popular in some parts of the USA. However, it is even more street-biased than the DL-650 Vstrom. Very few buyers actually take this bike (and many other "ADV" beasts) off road, but lots of buyers want the option and/or the ADV features/look. Hence, the marketing campaigns for many, including the new CB500X. However, since the EX-650R (called "Ninja" but not a true sport bike - there is that Marketing Department, again!) is fairly close to the Versys, potential buyers have a choice. Sales are split between the two models. That doesn't mean (to me, at least) that the Versys is a sales failure. It will be interesting to see the sales breakdown between the three new Honda CB500 models: The "F" naked, the "R" w/sport fairing, and the "X" with the "Adventure Look" (that quote is straight from Honda's marketing department). Honda is not claiming that the CB500X is really an ADV bike - it has a standard street-bike steering geometry and only a little more suspension. With the higher handlebars, it does have a larger gas tank. Personally, I'd buy the CB500R or the EX-650R. Many other folks will gravitate toward the CB500X and the Versys. Mostly for looks and/or style, but as long as you like what you ride, that's all that counts.