We had a vendor booth at BBB. I work rallies. In the past we've had horrible luck at "Harley" rallies as most all are trying to look cooler than thou. They would just scoff at the idea of looking at a map and planing a ride. That's not what tough guys do. If they did stop in, someone inevitably would say "just looking, but i know all the roads anyway" We of course know this to be bogus (we still find new roads) but would be nice and show them what we offer. Most of the time they would be impressed and see some new roads, yet still not pay $15 for a map when they spend more than that on a doo rag. Harley is about image not riding to most of these groups. I've sat there and wondered, would you wear that goofy get up on any other day of the year??? For most the answer was probably no. The HD guys who were interested in the maps/rides/new routes would be the old school guys who did ride and alot. A good map was valuable to them as they were not the GPS type. These guys were however far and few between with most of the guys putting on their newer looking colors (their HD gear) and playing up the whole HD image thing. These guys are just trying to be the coolest guy ever and was only interested in bikes, beer and boobs. They are non-riders who show off on the weekend. My standard question at a rally is always what do you ride? That's what it's all about right, riding motorcycles??? Can't tell ya home many times people would come up all HD vest/doo-ragged out and say they don't ride. My brain would just be screaming wtf dude??? Sure not everyone rides, but at non-HD rallies people did not dress up pretending they did. Like i said, it's ALL about the image #1 and riding down the line for most. Kinda sad and so yes not about being an individual but following the crowd. The irony is over the top. ...this is what we've found at rallies in the rockies. BBB was different and surprising. Yes it was most all HD but the crowd was alot more friendly and alot less attitude. People were interested in what we did and we sold a ton of maps. The local ones knew some of the roads but wanted to learn about more. In the rockies states the rides knew their route and their bar and it ended there. I'd also say AR being in the mid-west people are friendlier overall. The more you move west the more the cool guy stand-off attitude a HD biker takes on. As for the BBB rally, it was the most organized & well run we've ever worked. I meet alot of guys who were not HD or who owned a HD plus many other bikes too and were willing to talk about em. Sure there was still attitude, but ALOT less than other rallies. Like all the other Harley rallies, in the end most of the buyers were women. Women want to know where they are going and will pay for that info. Stereotypically men just drive around lost and missing a great road. Had many guys tell me they would just poke around down any road that popped up and they'd see what came up. I'd say for $15, you could do alot better staying on top-shelf roads. Many declined because it wasn't cool to buy a map or they didn't care to ride great roads. Not sure? But humorous how ego can screw us up. If a couple was together, most often the women would buy it for her husband and he'd just grunt away with his map. I'm sure at night away from everyone else looking he'd pull it out. At non-harley rallies, it was mostly men buying maps. In the end we'll be back! We've decided BBB is our only Harley-centric rally we'll ever do again.