When BMW made this bike it was a great seller in the U.S., second only to the GS models (at least for the first few years). It was actually quite a nice bike to ride for a cruiser (I'm not a cruiser guy) and the guys who own them seem to really love them. It seems to me that BMW never really made much of an effort to develop the bike as it aged, and it was always a little underpowered IMO. So why do you think BMW basically gave up on the cruiser market? It's the biggest segment in the U.S., and a relatively small company like BMW Motorcycles only needs to steal a small percentage of the overall pie to move a lot of their bikes. I think an updated cruiser with the hexhead GS motor would make a lot of sense for BMW.