I think the size of CCM has some advantages. Thinking back to when the 690 enduro was brand new, I excitedly bought it the first week it was out. Many of us on the megathread were disappointed with the tight gearing. I can't remember who but one of the inmates got a quote from a shop for a complete new set of gears - only problem was he needed 20 of us to commit to $1,500 or so to make it happen. Less money the more committed. Even at that steep price, have a proper wide ratio tranny was important enough that we would have gone thru with it if we all could have agreed on the ratio. The DR400 is of course far more popular than the 690 and I noticed recently someone finally made a wider gear set for it but the price was much lower... closer to $600 US if I'm not mistaken. So my thought on the size of a company like CCM is that for one single person, making a new gear set would be astronomically expensive. For a huge company like BMW or KTM there's too much inertia in their plans. But CCM, if they knew a large portion of potential buyers seriously valued this could easily beat a run of 20 but aren't so big like KTM.