Dealing with dealers.....

Discussion in 'The Perfect Line and Other Riding Myths' started by outdoornate65, Nov 19, 2012.

  1. Reverend12

    Reverend12 Well there it is..

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    I've been a Dealer and I can honestly say that markup on a $6,000 bike is very little, the dealer is probably making between $250-300 max on this price and then you have to take into consideration that he has cost involved with paying his techs to put it together and servicing it, usually about $120 + fluids etc. If the bike is a leftover you can add monthly floorplan to that as well and likely the bike is being sold at a loss, unless the factory is offering a holdback. Dealers have been surviving on these holdbacks in the past, but they are not that many incentives out there anymore.
  2. majlee_vmi

    majlee_vmi Tidewater 41009

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    I had to re-read Dakez' post and I think I was able to draw out the point he was making, but I was also a bit surprised by his statement to prove myself worthy to buy the product. I don't think I have to prove myself worthy, just able to buy what is being sold. How I go about proving myself able to buy it is the art. Charm, personality, please and thank you, dignity, respect - in short, good home training - demonstrate I'm able to buy the bike, or whatever, in a better manner than being a prick. But at no time do I think I have to prove myself worthy of buying the bike.
  3. RxZ

    RxZ Legal Drug Dealer

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    All I know, without having ever meet personally Dakez I can say that if I ever want a Harley (or Triumph) I would most likely seriously consider buying from him. That sentiment comes from him taking time via PMs on this site to answer questions I had about a certain bike. Without me even asking he offered said bike from his dealership at a very competitive price. So yes, I would buy from the dealership he works at, and I live nearly 2,000 miles away!

    Fly and rides are fun, right :deal

    RxZ (doesn't always agree with Dakez, but on customer service [and retention] he is right)
  4. majlee_vmi

    majlee_vmi Tidewater 41009

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    I'd probably buy a bike from him as well given an opportunity. I'd use some more tact than flashing a stack of $100's and demanding stuff and getting my shorts knotted if I didn't get what I wanted, but I was brought up better.

    Sadly, fly and ride is fun, but a little rough right now geographically. Hey Dakez, when are you opening up a shop in Germany?
  5. Human Ills

    Human Ills Useful Idiom

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    Dakez is a negotiator by trade. What he's doing is called his 'opening offer'. :1drink
  6. outdoornate65

    outdoornate65 Adventurer

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    Wow...this thread has evolved.

    So this morning I visited a small Honda shop (only line they carry) to look at the CFR250L.

    Liked the bike....like the dealership. Family-run place with one salesman running back and forth between me and a nice older couple looking at big-ass cruisers.

    Told me they don't have the fees that "Mega Cycle World" charges. To me that helps simplify the deal.

    I'm liking the "OTD number" idea you guys have suggested. Think I will stick a number on paper and head back into see them soon.

    As far as the little Honda goes, I did not ride the bike but really like the look of the rig and the fit and finish seems pretty darn good for a $4500 bike. It's bit tall for me but hope it will sag a bit under my fat ass. Seat could be used as a short balance-beam. Will be the first thing to go.

    I really appreciate all the great advice you guys have provided. We all want to save some money but I agree with the idea of finding the right dealer as much as finding the right "deal". I left that small, old Honda dealer with a good vibe today.
  7. DAKEZ

    DAKEZ Long timer

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    You did NOT read it correctly. :deal

    In life the manner in which people treat others has an effect on how others feel about them. Act the way you like. You are always welcome. A smile is better than a scowl. Laughter better than a sneer.

    Treat others well and they will WANT to help you. Treat them poorly and they MAY still help you but you could have done better for both yourself and them.

    You should have gone into the store and spoken to him IMHO. :D
  8. DAKEZ

    DAKEZ Long timer

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    You said: "Prove" I said "Show them you are worthy... " As in make them want to give you a good deal. :D

    Nice people get discounts and other things without even having to ask for them.
  9. kraven

    kraven Hegelian Scum

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    Yeah, you have no idea what you're talking about. :lol3
  10. kraven

    kraven Hegelian Scum

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    Hey, good for you, man.
    Good luck on your purchase. :clap
  11. dwoodward

    dwoodward Long timer

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    Walked into a dealer last night to look at a new bike. We joked, we bantered, we chatted, we threw a few numbers around.

    I rode it home. Was it the cheapest OTD deal? Maybe not- but considering how far I'd have to go to beat it (fly 'n' ride, gas, motels even if I rode home at a 1000 mile/day pace) it actually probably was.

    They had two other people that were going to go look at this bike today, and probably could have sold it for full retail within a week.

    I was nice to them, they were nice to me. Go figure...
  12. cliffy109

    cliffy109 Long timer

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    Nice! Funny how that works out isn't it? They demonstrated the value of purchasing from them and you placed value on your time and the easy process and experience and you walked away happy and on two wheels. Great job. Enjoy the bike.
  13. DAKEZ

    DAKEZ Long timer

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    :ear
  14. Josephvman

    Josephvman I'm the Decider

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    You nailed it boss. When it comes to manufacturer goodwill, the dealer's willingness to push is probably 80% of the outcome. The manufacturer service rep responsible for yes or no when it comes to warranty grey areas or bikes that are just out of warranty coverage wants to know from the dealer if the customer is good guy, a longtime client, and someone who will continue to buy the brand and do business with the dealer if they take care of him, or an angry prick who is a constant headache who likes to drop the lawyer word. As a dealer, you need to pick your battles with the manufacturer's you represent, and save your available goodwill for those whose business you value most is just good business.

    In reading some of the first-person anecdotes I can't help but wonder if communication is part of the issue when deals don't seem to get done. From a sales perspective there's a big difference between a customer asking if you can match a price and actually making an offer to buy a bike at a price, and obviously be ready to close the deal. One can be construed as merely "fishing", and often when this is turned around on the buyer we discover that's the case. I've seen dozens of posts through the years on this forum about guys who were throwing numbers around on the floor with a salesman on bikes that they admittedly had no interest in actually buying, incredulous that the salesman didn't drop his pants on price straight away.

    This is kind of a funny, longish story! I bought my last new bike on Ebay, oddly enough. I saw it listed, and called the dealer and told them I was interested in the bike but really didn't want to wait a week and bid against people who may or may not have been able to close the deal. Not a cheap bike, around $20k. I made them what I thought was a reasonable offer to end their auction, something that is easy enough to do and has no penalty to them. They refused, so I started bidding on the bike, which wasn't seeing a whole lot of action. In the meantime I called my local dealers, but at that point there might have been a half-dozen new ones left in the country, and the one I was bidding on was the only one in TX. I called the selling dealer the day before the auction ended and bumped my offer $1500, but they insisted on letting the auction run it's course. At that point I'd pretty much decided to let it go, but just for kicks I checked the auction an hour before it ended, and I was still the high bidder, and the bike had hit the reserve. There was one other bidder in the running,and we traded bids the last few minutes, and I ended up winning the bike, for about $2k less than I had offered the dealer the day before. I called the dealer, fully expecting them to have an excuse why they couldn't honor the price, and they were a bit shocked when they realized I was the guy trying to buy the bike, for a bunch more money, earlier in the week. To their credit they were extremely stand-up guys, and we closed the deal at the auction price in a very professional manner, and I had the bike shipped down a couple of days later. I did have a pretty funny conversation with the sales manager after the fact, as it was the owner of the shop I had been talking with about price. He pretty much told me that the owner outsmarted himself on that one, and he wanted to take the deal I had on the table. Very ethical dealer though, as I think a lot of dealers wouldn't have honored the auction.




  15. Pantah

    Pantah PJ Fan from Boston

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    Good story, but you can't post a novel on this forum and expect anybody to read it!

    I did though. :D
  16. DAKEZ

    DAKEZ Long timer

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    Is it too late for the tl;dr?

    Just kidding. Good e-bay story. :beer
  17. rocker59

    rocker59 diplomatico di moto

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    15% is huge.

    Either they guy you bought from was giving the bike away, or they guy you used to buy from wasn't willing to cut any kind of a deal.

    How 'bout some numbers and make/model of bike?
  18. ChadHahn

    ChadHahn Been here awhile

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    I thought I'd throw my dealership story out there. When I was thinking about getting another motorcycle I thought about getting a scooter. I talked the wife into going to get a cup of coffee with me and it turned out that the coffee shop was next door to the scooter place. :D

    We walked in and looked at the different scooters and asked all sorts of questions and then left. We went to the coffee shop and talked about it. The wife said that if I liked it I should go in a get it.

    We finished our coffee and headed back to the scooter store. I asked the sales man if we could take the bike for a ride. He said that they didn't have any demos of the scooter I was interested in. OK, how about a similar sized scooter to see how it rides two up. Sorry, I'd have to make an appointment and come back at a later date to actually ride one.

    The salesman was usually the mechanic and was filling in, but I'd think if somebody spent half an hour talking about a bike with you and then came back I'd assume that they were actually interested in buying. Since there was no way I could get a bike that day I thanked him went home and found my 1100GS for about the same money.

    I guess I should be thankful, if I had a scooter (even one as cool as a Stella) I doubt I'd have stayed happy.

    Chad
  19. wb57

    wb57 Long timer

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    Maybe on the first part. I may have read it the wrong way.

    The only favor that was done on the second part is I don't have to waste any loyalty on someone who thinks it only works one way. Kind of a "you give me your money and I'll be happy to take it" arrangement.
  20. wb57

    wb57 Long timer

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    I didn't shop his price. The other dealer was offering test rides on two bikes I was interested in. I'd ridden neither so I went. He gave me an OTD price and I took it to the first guy and asked him to match it or at least come close. I could have bought every bike I've bought from him in the past for less. I figured a relationship wasn't worth a few hundred bucks and bought from him anyway. In this case, 15% or so wasn't even in the same ballpark. I have no idea what his reasons were either and it doesn't really matter just as my reasons didn't matter to him.

    Good relationship? I like to think it was. I bought bikes from him. I did all the research on parts, gear etc. and sent the parts department OEM, Tucker Rocky, Parts Unlimited and WPS part numbers and asked them to just let me know whenever they were in. The Service Manager would get me warranty parts, I'd install them and he'd get the warranty labor money. I have a close affiliation with a riding facility and would send him customers/business regularly. Wore his t-shirts and plastered his bumper stickers on my truck. Don't know what more I could have done to be a good customer.