I thought this would be a great way to catch people's attention and maybe buy me a little space - I put the word "POLITE" in reflective letters on the back of my jacket. Letters are made with awesome 3M reflective material, come already aligned on a clear sheet, and you just iron it on with a regular home iron, then peel the clear sheet away. It's at least as reflective as the reflective piping on my jacket. This is with no direct light. Letters dull grey: This is with a flashlight from about 15 ft: Same photo, more cropping: Lettering is 9" wide: By 3" tall: You could iron directly to jacket as I did, or onto a piece of Cordura or similar material and then attach less permanently (ie Velcro) if you prefer. If anyone is interested, I can have more made and ship you one for Cdn$15 in Canada or US$15 to US. PayPal preferred. I'm able to entertain requests until 5 June, which will give me time to get them out to you before I disappear for the summer. Thoughts?