I really thought that too until IXPA tried that and didn't have much luck then when Honda introduced bikes at $1,500 more than everyone else they sold (locally) better than Sherco, GG, or Beta ??? not to mention people buy titanium Vertigo's as trail bikes ??? I'm just glad I'm a rider not a seller... although as somebody who tries to put on 5 events a year (I will note they are free no license required or entry fee) I would do just about anything to help bike sales... I think the nuttiest thing I did was let the guys take my trials bike to a local street bike rally to let a couple thousand Harley riders give it a try - one poor guy ended up with a fractured tail bone... next time I will stick with a rider demo instead of demo rides.