I recently purchased a brand new Rolex Submariner, which I'm very happy with. It just feels like a quality piece of precision engineering that will probably outlast me. And I figured while I have the spare cash in the bank, if I don't get one now, I never will... Fair point about splashing out £4,700 on a device that simply tells the time (I got mine tax-free shipped out to my FOB in Afghanistan - not the wisest move, but it was insured), but for me, a watch as well designed and crafted as this is more an object of beauty than any 'fine art' painting or sculpture. Not my photo by the way And it maybe slightly brand-whore-ish, but I'd love to get a Seadweller from my birth year (1988 as it happens) and a 70's GMT with a faded red and blue bezel... But since I don't have another £10k to spend so frivolously, they'll have to wait! Some more pics (again, not mine) just because I like 'em!