Moto Guzzi California 1400

Discussion in 'Road Warriors' started by ikonoklass, Nov 13, 2012.

  1. rocker59

    rocker59 diplomatico di moto

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    Relatively speaking, that is true of any Guzzi.

    In the USA, no one model is sold in quantities of more than a few hundred units per year. Many models are more like 50 or 100 units per year.

    Guzzi's best selling line in the USA right now is the V7 Classic/Racer. How many of those have you seen on the road?

    Since Guzzi's worldwide production is under 10,000 annual units, even a bike that sells in the hundreds can be considered a success for them.

    I predict that this bike will be a big success for Guzzi. That won't change the fact that Guzzi will still not be on the radars of most OEMs and most buyers.
    #81
  2. Unleaded

    Unleaded Unit Train

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    Agreed. All good points. I really hope Guzzi does well with this bike too. I think the overall bike will surpass most current in-class offerings in handling and power, and Guzzi has credibility in the heritage and class arena that the Japanese competition could never enjoy.

    I'm a huge Euro-bike fan, and seeing Guzzi succeed in the US with more future models (and dealers) would really be exciting.
    #82
  3. Lobby

    Lobby Viel Spass, Vato!

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    Piaggio didn't buy MG to sell 10k bikes a year. They'd be poor businessmen if they weren't thinking 100k bikes a year.

    And 5x - 10x more dealers.

    And a better parts distribution network.

    etc, etc, etc.


    I hope they have the balls for this. :deal
    #83
  4. rocker59

    rocker59 diplomatico di moto

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    Technically speaking, Piaggio didn't buy Guzzi...

    In 2004, Piaggio bought Aprilia in order to own their main scooter competition...

    Aprilia just happened to have owned Guzzi since 1999...

    Guzzi was a byproduct of the Piaggio/Aprilia deal...

    Guzzi's highest production years were in the early 1970s. 50,000 units +/-...

    100,000 units would require a new, or additional, factory and a whole lotta other peripheral improvements.

    I think they'd be happy with a steady 10,000 units, at a profit, for awhile...

    Piaggio is just now, over the past couple years, figuring out what to do with Guzzi. The v7 Classic, the Stelvio, the 8v engines. Now the Cal 14.

    Guzzi is pretty healthy right now, thanks to Piaggio. And, I'd imagine thier goals are a little more down to earth than 100,000 units.
    #84
  5. Lobby

    Lobby Viel Spass, Vato!

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    Nope. I don't buy it.

    As backup to my argument are the Stevio NTX and the California 1400

    These machines were quite obviously designed with significant market research done beforehand. Both machines appear to perfectly fit the market segments they were targeting. This doesn't happen by accident. Somebody was thinking ahead.

    Perhaps Piaggio doesn't have the growth plans for MG in mind that they should, but you can guarantee the big boys at MG are holding some ballsy biz plans on their back pockets. :deal

    They're waiting for the customer and magazine reviews to come in so they can ramp up production. If they're not, they are crappy businessmen who deserve to run the company into the ground.

    (Hey MG. how am I doing?). :flip

    :D
    #85
  6. rocker59

    rocker59 diplomatico di moto

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    The Stelvio is closely related to the Breva/Norge/Griso family. It was a natural, and smart, off shoot of that platform.

    The California 1400 is basically all-new and incorporates some things that are new for Guzzi. It represents a huge investment on Piaggio's part, and is proof that they do not intend to see Guzzi languish.
    #86
  7. Josephvman

    Josephvman I'm the Decider

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    Do you really think anybody who is considering a Road King would even have the Guzzi on their radar? I don't Harley guys even look at other bikes. To the average rider a cruiser style bike appeals to, the HD is the de facto "I've arrived" brand, and most everything else is painted with the "why that, couldn't you afford a Harley" brush.

    I'm not a cruiser guy, but I like the California a lot. Still, there are very few manufacturers that can push $20k for a bike and sell it in any decent numbers, and Guzzi isn't one of them. Hopefully they'll offer a more stripped down model in the low teens to get some bikes out on the road and build some model recognition that pays off with sales of the more expensive dresser models. At $20k these bikes are going to depreciate like car keys falling out of an airplane...


    #87
  8. studad

    studad Been here awhile

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    I've got a Road King in the garage right now, sharing space with my Sportster. And I've got to say the Guzzi is definitely on my radar. I'd like to have a bike that may split the size difference between my two bikes, freeing up some space and cash to take on another bike. I had been looking at a Breva to replace the Sportster, but this new California might just be the one.
    #88
  9. Josephvman

    Josephvman I'm the Decider

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    More dealers isn't the answer, but better dealers and new dealers who actually get it is a step in the right direction. Unfortunately struggling, smaller volume manufacturers are often more interested in selling and shipping bikes to dealers than actual retail sales to buyers. It's far easier for a manufacturer to double the size of the dealer network and dump another 30-40 bikes a year on each new dealer than to grow the retail business to customers, but this is a short-term strategy that usually has poor long-term consequences. If you had three Guzzi dealers within a hundred miles of each other it's a virtual guarantee that between them they'll sell about the same number of bikes as one good dealer, and the margins on the bikes the three dealers sold would be terrible. Terrible margins mean dealers try to switch customers to something that makes them more money, and that they can't/won't afford to stock parts, accessories, and adequately train service people on the brand. Guzzi is never going to be BMW, or even Triumph, and most importantly for their success is to have dedicated dealers who can make money selling their motorcycles, not by sticking 2-3 Guzzi dealers in every large market.



    #89
  10. Lobby

    Lobby Viel Spass, Vato!

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    :y0!

    HD sells about 200k bikes a year. I suspect all MG wants is to penetrate the cruiser market in the U.S. to the tune of about 500 bikes.

    Therefore statistics is on their side: there's certainly enough motorcycle buyers who will look at this bike to entice MG into making / importing it.
    #90
  11. wannaklr

    wannaklr Long timer

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    I've been seriously considering a Road Glide, but I like the looks of the California 1400 and would like to give them a try, but it has to be at the right price point. The Rocket III Tourer at $16,999 has my attention as well. I would want the Guzzi to be near that price point..
    #91
  12. oldhippie1

    oldhippie1 Been here awhile

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    You better hope you have a good dealer close by. In Kansas there is only one in the state. Ned's in Riverside, Iowa used to be a dealer and they are the best.
    #92
  13. wannaklr

    wannaklr Long timer

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    I dealt with Ned's when I had my 03 LeMans. He's not listed as a dealer anymore. RoseFarm Classics would be my nearest dealer.
    #93
  14. Nadgett

    Nadgett Been here awhile

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    My current bike is an XR1200 and my previous bike was a Guzzi Nevada 750. Before I bought the XR1200 I test drove a Breva 1200 and a Griso. Afterwards I had a rented 883 Sportster for a day.

    Guzzis are very similar to Harleys in sound and feel, although they weigh a bit less. The Guzzis rev a bit higher, and don't have quite as much low-end torque as a Harley; they also don't rust as quickly.

    Anybody who enjoys riding a Harley should try a Guzzi, especially if you're looking for a deal on a used bike.
    #94
  15. rocker59

    rocker59 diplomatico di moto

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    Why?
    #95
  16. LuciferMutt

    LuciferMutt Rides slow bike slow

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    "Because European brands are all unreliable and break all the time."

    or

    "Because I had a Guzzi XYZ back in 1785 and it was a POS and was broken all the time."

    Did I get that right?
    #96
  17. Lobby

    Lobby Viel Spass, Vato!

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    :lol3
    #97
  18. Mobiker

    Mobiker Long timer

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    #98
  19. davevv

    davevv One more old rider

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    Actually, I think quite a few who ride Harleys have Guzzis on their radar. Most of the serious riders I know who own Harleys not only know what they are, but also have a pretty high regard for them. They've been around since 1921 and like Harley, they do have an impressive heritage built on racing. By the time of its pull out from Grand Prix racing (after 1957 season), Moto Guzzi had won 3,329 official races, 8 World Championships, 6 Constructor's Championships and 11 Isle of Man TT victories.

    The Texas Harley dealers had a promotion going last year that required you to visit 42 dealerships in the state to acquire the maximum number of entries in a drawing for a new bike. It sounded like a good excuse to do 3200 miles around the state, so a buddy and I made the tour. We were both on Guzzis and had a lot of nice conversations with interested Harley owners in those dealer parking lots. The ones who were familiar with the brand all liked them, and the others all had a positive response after seeing them for the first time. I'm not saying anyone we talked to is going to rush out and buy a new Cali 1400, but I guarantee there are quite a few out there who know what they are and look at the brand favorably.

    But for newcomers to the motorcycle world that are trying to impress someone, you're probably right.
    #99
  20. jon_l

    jon_l Long timer

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    It isn't even easy to find a dealer near me. The Guzzi Canada site has a "find a dealer" page, but there aren't any. Point of fact, there are of course, the Guzzi site just doesn't help find them. I know there is one in Guelph, because I rode past there one afternoon and stopped in to see what they had. For me to own a limited-volume brand, I would like to find a dealer that didn't just have a few bikes on the floor, but really knew their product and cared about the brand.

    The 1400 is gorgeous, I hope enough are bought for me to find a used one in 2 years.