I honestly believe the motorcycle industry is doomed, perhaps within the next few generations. If you look at the people who ride, you will notice there are fewer and fewer young people. Especially HD. They will probably be one of the first to go. Just google HD bankruptcy and see just how many there are. Young people today are just not interested in motorcycles. They just have other interest. In fact, I just found this... In response to the J.D. Power and Associates 2010 U.S. Motorcycle Competitive Information Study, which reveals that the average rider age has increased from 40 in 2001 to 49 in 2010, and the percentage of first-time motorcycle buyers has declined for a second consecutive year, Jim Gianatsis of FastDates.com wrote the following piece: This is a devastating statistic for the motorcycle industry. With the median age of motorcycle buyers (and hence riders) going up by one year of age, in each of the last nine years. That essentially means no young new riders are coming into the sport, and sales are dropping at a devastating rate of 5-10% per year, no matter what the economy does to improve. If this trend continues, in 10-20 years when the current median rider age of 49 years old reaches 60-70 years old, and riders die off/stopping buying motorcycles, there will be effectively no new motorcycles sold in America. We better enjoy them while we have the chance!