This. Kids don't care about driving, riding, or flying like they used to. There are lots of possible reasons such as: ....rather do gaming and social media for entertainment ...cost for insurance, gas, etc ...over scheduled with activities ...post college loadd with debt so unable to take on new loans My car dealerfriends tell me they are seeing many fewer 20 something buyers, and I know in general aviation, there are many fewer recreationally focused student pilot starts. It's not too surprising that power sports dealers (oops, there's that sports word) would struggle with the younger cohort. In time, kids will tire of social media. They have moved away from cell phone conversations and texting, and in time, Facebook and instagram will run their course. But the real challenge is to compete and win their attention and hours. If young adults are working two jobs and students are loaded up with activities, therejustarent the hours to expend on driving, riding, or flying.