MOTUS: New Sport Tourer to be built in Alabama

Discussion in 'Road Warriors' started by Reverend12, Sep 23, 2009.

  1. ShardPhoenix

    ShardPhoenix Наглый ублюдок

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    Hey, it may not be so bad. If you ever needed advice on a center stand or which tubeless tires to use, he'd be your man with the plan.


    To keep things on topic:


    If I was rich I'd buy one of these MOTUS Motorcycles in a heart beat and give the ADV Salute to all of the haters. It's a sexy motorcycle. I really dig the V-4 they've designed for it.
  2. RedRocket

    RedRocket Yeah! I want Cheesy Poofs

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    I can't think of any racing program making money at the start, companies like Ferrari only sold road cars to finance their racing.

    You should share your theories with Pagani, Koennigsegg, and a few Of the other idiots .


    Seeing as you can manage to side with Single-carb Jerry I really have to wonder,,,,
  3. Carter Pewterschmidt

    Carter Pewterschmidt Long timer

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    I'm not talking about owning a profitable race team. I'm talking about selling race machines to other teams and running a support network for profit. Which is something both Pagani and Koennigsegg do. They make profit off the race cars and while doing so they're using the race track to market their brand by building reputation and brand recognition. The marketing alone is the reason why just about every car and bike manufacture participates in motor sports.

    All that aside the car market is way bigger than motorcycles. In the US registered motorcycles don't even make up 3% of vehicles on the road. Yes car's cost much more money to build, but your selling on a market that's almost 100% larger therefore increasing your chance of success by that much.

    I really don't care what the people on this forum think of this Jerry character, I simply quoted him because as a consumer he brings to light a few legitimate concerns.

    For one dealer support. Lack of which is reason why some customers will stray away from brands like Moto Guzzi and MV Agusta. These are already well established brands with a good customer following and a proven product, but some people don't want to take there bike 200 miles to get it serviced. This affects sales. Now you want to sell a bike with no proven reliability with an even more dismal support network.

    He states that Buell has history and heritage. This is certainly true, his brand name is now already 30 years old and his name is known from being involved in racing long before establishing his business. A motorcycle racer and engineer starts selling bikes using his own name. I'd say that's a solid marketing strategy for a start up company in this market.

    Then he mentions resale value. You think such a thing is not important to consumers? Have you never heard or seen an add from Toyota or Honda mentioning this? Just think where this bike is priced. Who's target customer base is this going after? Who's out there selling $20k to $35K motorcycles right now? Harley Davidson is one of them, and what do we know about their product? They have some of if not the best resale value in the motorcycle market place. The other is BMW, another company with a fiercely loyal customer base. So what I see is that Motus is tasked with trying to take the high dollar bike customer away from Harley Davidson and BMW. Both 100 year old household name companies selling well proven products one of which has outstanding resale values. Not to mention they're going after them in the dying sport touring market segment.

    All this skepticism is brought about by the fact that success in this market has historically proven to be quite difficult so forgive me if I sound negative about all this. It's not my intention to sound like an armchair naysayer. I do believe in having hopes and dreams. History has proven that it is by no means impossible for a company to rise from nothing and compete with established greats. If enough smarts and hard work are applied a group of good business men can achieve the impossible. However it does need to be done with a sensible approach, which I don't believe Motus is doing. I could be wrong, maybe their investors know something I do not, but I myself am not convinced.
  4. Mr. Canoehead

    Mr. Canoehead Taste Gunnels!

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    Can you provide a link showing Koenigsegg and Pagani providing race cars to teams? I have never heard that and it is not mentioned on their respective websites. They both seem to do most of their marketing on Top Gear.
  5. Blakebird

    Blakebird r-u-n-n-o-f-t

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    All of the arguments you make miss the point completely. Same with JerryH, who tries to adapt his marketing / consumer reasoning to the Motus, when they are applicable to the bargain UJM's he favors.

    Motus aren't trying to market this bike to the masses. If it has great appeal and they have to build more - great. They are fully and completely aware of the road ahead, and are making it happen on a deliberate schedule that doesn't rush headlong into trouble.

    It's a niche market and they know it. The quantities they plan on building in the immediate future are not huge. I've owned three Guzzis, and have been fortunate to have dealers nearby. I would have bought one if I had to travel a bit to get support....many people won't buy a bike if there's not a nationwide network to give them a warm fuzzy.

    Many people will, and for some the exclusivity and all that goes with it are not negatives - they're positives.

    there...that should be what - about the zillionth counterpoint in this thread? :lol3
  6. rocker59

    rocker59 diplomatico di moto

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    Being a Guzzi rider, I completely understand the build/sell a few hundred motorcycles plan that MOTUS seems to have.

    There are people out there who are willing to have something different, and those people are willing to take on the added effort to own the motorcycle.

    The closest Guzzi dealer to me is 120 miles distant. None of my Guzzis have ever been there for service.

    "Needing a dealer" doesn't compute with me, though I know many people "need" to have a dealer within a half hour drive or they won't own that machine.
  7. Carter Pewterschmidt

    Carter Pewterschmidt Long timer

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    Miss the point? This is a business we're talking about, marketing and consumers are the point. Some of you lose touch with reality and think that you can just open up a bike factory with your friends then have fun playing around making neat looking bikes and all will be well. That's not the case people. It cost money to run a show like this so you have to make money somehow otherwise you'll lose everything that's invested and have to answer to some very angry people. Just think about making that phone call...

    This is the real world and in it business is hard work. Opening a new company is a huge gamble with a very high failure rate. Especially when your selling expensive toys that people don't need in a very small market.

    Then you all say "People will buy them" but none of those people will be you. You just hope people buy one so that you can chew their ear when they stop at gas station with it. How many countless threads are on this forum with people talking up some new bike and how great it will be and then nobody actually buys one. I bet I can find a Norton thread on here were not a single poster has his name on the waiting list. That's because it's easy for people to talk big but when it come's to risking their own money on an unproven product the takers are few if any.

    You really want to prove your confidence in Motus then I invite you to take a risk with them. Call them up and write them an investment check. Put a deposit down on for this new bike. Show them you believe in their efforts with more than just talk. Go ahead and put some wind in the sails of this new company.

    But until then your verbal support will have no more merit than any piece of typical bar stool banter I've heard over the years.
  8. Blakebird

    Blakebird r-u-n-n-o-f-t

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    I don't believe they need my help, buyers are out there.

    you'll never get it.
  9. pmelby

    pmelby Home Brew Adventurer

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    I can only imagine what the Motus would be like based on my own experience owning and riding motorcycles. What I see from the specs is a machine that has the power/torque of the BMW K1600 but weighs ~200lbs less and with a much shorter wheelbase. The weight & dimensions of the Motus are pretty close to my current ride which is a Multistrada1200. The Mutly has ~135Hp/85Tq and is an absolute joy to ride, I can hardly imagine what that bike would be like with 160Hp/130tq available at a more relaxed rpm. The multi I own has the selectable power modes and traction control but no ABS or active suspension. I wouldn't miss the power modes and I don't feel that lack of ABS is a show stopper either.

    A low production, hand-built exotic, with an American style motor, what's not to like.:clap I could see myself on one, even at $30k. I would certainly consider it if and when I decide to pull the trigger on a new touring bike, I hope it will be available so that I have the choice.

    cheers,
    melby
  10. MookieBlaylock

    MookieBlaylock Long timer

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    motus really low 400 lbs dry ? if so that is impressive

    [​IMG]
  11. RedRocket

    RedRocket Yeah! I want Cheesy Poofs

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    You're assuming that Motus doesn't have a business plan, but you have no idea what it is.
  12. Worroll

    Worroll Been here awhile

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  13. MookieBlaylock

    MookieBlaylock Long timer

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  14. jrflanne

    jrflanne Been here awhile

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    Originally Posted by Carter Pewterschmidt
    For one dealer support. Lack of which is reason why some customers will stray away from brands like Moto Guzzi and MV Agusta. These are already well established brands with a good customer following and a proven product, but some people don't want to take there bike 200 miles to get it serviced. This affects sales. Now you want to sell a bike with no proven reliability with an even more dismal support network.

    Then he mentions resale value. You think such a thing is not important to consumers?

    Crap, I just bought a Guzzi. I'm doomed.
  15. Cakeeater

    Cakeeater Been here awhile

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    And 200 lbs(!) lighter than an st1300....

    Cakeeater

    ps: pics on the website look good, except for the topcase. Man, that thing got hit with the ugly stick.
  16. Carter Pewterschmidt

    Carter Pewterschmidt Long timer

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    Of course they have a business plan. You don't get investors to give you millions of dollars without one. You're right that I have no idea what it is, but I'm curious to know. I bet it looked good if it got them the money to go forward, but even with the best of plans the odds of success are still against you. Such investments are a gamble just like any Casino game, but I don't like them odds...

    As I said before, some of you are very headstrong about this operations success, but none of you are willing to put your money where your mouth is. You all just assume that someone else will buy what they're selling so you don't need to help. This mentality makes you look like the people who drive by a stranded car and think that someone else will help them. If that's the case then fine, but then you shouldn't be the ones talking. Motus isn't going to get by on the smoke your blowing.
  17. Dave in Wi

    Dave in Wi Long timer

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  18. RedRocket

    RedRocket Yeah! I want Cheesy Poofs

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    if you don't know what their business plan entails stop telling us how slim their chances are.
  19. kirb

    kirb should be out riding

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    I was in, up to $25k. Didn't care how far the dealer was away... as and I own two guzzis.

    You also assume there were investers. Where did you get this from? What if the owners fronted most of the cash? Would that change your tune? The concept of this bike is not for you. Move along.
  20. JerryH

    JerryH Banned

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    The concept, and the price, of this bike is not for very many. Not likely enough to keep a business going. People are talking about this thing like a fairy tale. Will it be a great bike? Probably. Will it be a whole lot of fun to ride, and listen to? Most likely. Will it sell at the price they are asking for it? Not likely. Fairy tales are fantasies. They don't exist in reality. And Motus is going to have to deal with reality. Businesses with a far better chance of success than Motus fail on a regular basis in this economy.