I was impressed by the whole story: A group of motorcycle enthusiasts have the conversation of the ideal bike, coming to the conclusion that no one is making it. With the recession, talented people are looking for the next "thing to do" and talented companies have excess capacity to invest. One of the co-founders is the designer, the other's family has been in aircraft manufacturing. The co-founders put together a small team of talented individuals and companies, with the spirit of American ingenuity. A couple of great prototypes are put together. The co-founders engage the riding community, keeping it "real." The prototypes go through thorough testing and refinement. I hope the next bullet is "the bikes go into production and become a great success, world-wide." Apparently, there's even more interest in the bike overseas! Especially, Australia.